The tasting started at 6pm and the event confirmation said to be there a half hour before as they could not guarantee entry. I showed up at 5:40 and had to wait in the bitter cold for ten minutes so I say to hell with getting there super early! Once inside, the place was awesome! Tables and sofas to the left, Johnnie Walker bar to the right and fun games straight ahead (think Wii and fooze ball).
At about 6:30, we were asked by Stephen, the brand ambassador, to take our seats so the tasting session could begin. We got two samples of Black Label and one sample each of Red Label, Gold Label, and Blue Label (the "Label" that had eluded me for so long).